Prideraiser.org supports analytics URL parameters that can be used to determine if a particular link resulted in a pledge to your campaign. This feature is useful if your supporters group sends occasional emails to the entire membership or if you want to track the performance of a social media post. The free, open source Hooligan Hymnal smartphone app also has integration with Prideraiser, including analytics.
Note: email management services such as Mailchimp and Constant Contact may include analytics built into their service.
First, ensure you are logged into Prideraiser.org using the Log in link at the bottom of any page. Go to your current Prideraiser campaign, then scroll down just below your campaign description to locate the yellow Admins Only panel. Click the Get pre-filled URL button.
This form has a couple of uses, but we’ll stick to Analytics for this tutorial. Scroll down to the Analytics section and find the source field. Type an identifier or short description in the field (eg, june-2019-member-dispatch). We recommend using hyphens to separate words instead of spaces. When you’re done, scroll to the bottom and click the Generate URL button, then paste the output in your email/social media post/web link. That’s it!
If you have a web developer or digitial marketing professional in your supporters group, they may have guidance on how to best utilize this feature.